Cross-functional Team Meetings
New Product Development:
10 Best Practices
diversity of the teams does not necessarily
innovation. Social cohesion between the members of a team
can suppress the exchange of views, since cohesive groups focus
relationships and seeking concurrence. Cut back
on number of functional areas represented on the team, so as
help the team crystallize its identity.
group with some outsiders so as to lower the social
cohesion that can inhibit
closely. A too hands-off approach to a team is not effective.
Close monitoring of the team stresses the corporate importance
project and motivates team members.
Communicate expectations. Expectations of innovation
are key. Make it clear that the team is expected to undertake
taking, rather than
incremental improvement of current products
The Jazz of Innovation:
11 Guiding Principles