10 Charactiristics of Successful Emerging Growth Businessnesses

10 Characteristics
of a Successful Emerging Growth Business

❶ Develops and implements strategies aimed at creation of OUTSTANDING customer value and at achieving market leaderships

❷ Is infused with passion for customers, very close to customers and responsive to their needs and wants; builds loving customer relationships.

❸ Devotes substantial resources to innovation; approaches innovation is a systemic way; provide strategic alignment and builds synergies across functions.

❹ Seeks leadership image with superior offerings. Differentiates itself from competitors creatively and skillfully; develops strong and appealing brand.

❺ Creates its own market niche or targets expanding, or otherwise attractive, market segments.

❻ Creates radical innovations proactively; plays entrepreneurial simulation games, such as
INNOBALL, to strengthen its innovation team and business case.

❼ Competes on value, not price; creates sustainable competitive advantage to grow rapidly and survive against its competition over a long period of time.

Synergistic Customer Value quote Vadim Kotelnikov

❽ Aims for rapid growth revenues in near term; offers above-average profitability in prospect in terms of return on capital invested.

❾ Is properly financed with an effective mix of equity and debt; healthy cash flow with access to follow-on and contingency funds.

❿ Well led and managed with high-grade staff and good people-management.

Behind every characteristic there should be an explicit strategy designed to reduce the likelihood of failure
and to increase the chances of success.