Enterprise Strategy:

Business Environment

Business Space / Strategic Landscape

Selecting the Playing Field for Your Business

Business Space Defined

Business Space, also referred to as Strategic Landscape, is the playing field you occupy. The term "Business Space" derives from the notion that firms occupy market positions that can be delineated by a set of dimensions.

How much shareholder wealth your company creates is determined by how much of the business space your organization occupies and how valuable your position is.

 Case Study  Cisco

Cisco Systems Inc. defined its business space and market segments in three overlapping target areas:

1. Big corporations, educational institutions, government agencies, and utilities who have complex networking needs that involve multiple locations and several different types of computer systems

2. Small- and medium-scale enterprises (SMEs) who want their own Intranet data networks, as well as connections to the Internet and intimate data links with business partners

3. Information service companies that include telecommunication carriers, Internet service providers, cable companies, and wireless communication providers.