Vadim Kotelnikov

Diversification Strategies

Forms and Means

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

Forms of Diversification

Diversification typically takes one of three forms:

Vertical integration along your value chain

Horizontal diversification moving into new industry

Geographical diversification open up new markets

 

 

 

Vertical Integration
integrating business along your value chain, both upstream and downstream, so that one efficiently feeds the other

Horizontal Diversification
moving into more than one industry; the new business usually somehow relates to the existing one, although a few conglomerates instead pursue a strategy of unrelated diversification

Geographical Diversification
moving into new geographical area to overcome limited growth opportunities in the local market and/or to gain global leadership positions

 

Diversification Strategies

Synergistic Diversification

Master of Business Synergies (MBS)

How Entrepreneurs Can Diversify Their Income Streams

How To Discover New Business Opportunities

 

 

 

 

Means of Diversification

Means of achieving diversification include internal development, acquisitions, strategic alliances, and joint ventures. As each route has its own set of issues, benefits, and limitations, various forms and means of diversification can be mixed and matched to create a range of options.

Do It Yourself

Internal R&D projects

In-company startups new product/service development inside corporation using the business systems approach to project management

Spinouts managing innovative product/service development separately

Do It with Others

Implementing lifestyle projects through new company formation

Strategic alliances joint R&D and implementation

Acquisitions

Joint Ventures

 

Strategy

Strategic Management

Strategy Management

9 Maxims of Venturing

Examples of Diversification

e-Coach: Market Segmentation

Thermo Electron's Spinouts

Corning's In-company Startups

Charles Schwab

Content Marketing

An Easy Way to turn Business Rules into an Interesting Story

 

 

 

   

Teaching by Example

 

 

 

Vadim Kotelnikov

Global success of this Business e-Coach laid the ground for synergistic diversification and helped me launch a bigger global innovation Innompic Games

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 

 

 

Mini-courses

 

Your growth boosters

 

Teaching by Example