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7
Rules for Effective
Writing
① Decide what your purpose is.
②
Write with the reader in mind,
empathize with your readers to know their
EGA.
③ Make your point in
the first paragraph to create a powerful
first impression...
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Writing to
PERSUADE
Sell solutions to problems. Inspire your
prospect with new exciting opportunities. Emphasize emotional and tangible
benefits.
Offer and opportunity to avoid loss and an opportunity to gain at the same time...
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The power of the pen to
change the world should not be underestimated, as words
based on TRUTH can conquer the forces of vested interests and their
apologists. |
Martti
Vallila |
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Use the Power of MENTAL MAPS
People have different ways of
communicating
their experiences – some express themselves in pictures, others talk about
how things sound to them, and others speak about how things feel. These
different groups of people – visuals, auditories, and kinethetics – use
different preferred words and phrases (predicates)
when they communicate. Similarly, they feel more comfortable and you can
connect with them at
subconscious level when you use their preferred words
in your writing...
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