Business Communication

Effective Writing

Rules and Tips

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Vadim Kotelnikov, founder of 1000ventures - personal logo   Kore 10 Tips   One World, One Way, icon, logo 


Eight Rules for Good Writing2

The following rules apply whether you are writing a memo, a letter, or a report:

  1. Write with the reader in mind.

  2. Decide what your purpose is.

  3. Say exactly what you mean.

  4. Keep it as short as possible.

  5. Make your point in the first paragraph.

  6. Use a format that guides the reader.

  7. Write quickly.

  8. Arouse the reader's interest.  >>>

Tips on Correspondence to Prospects and Customers1

  • Focus: Get to the point in the first sentence and limit letters to one page... More

Synergistic Selling: 3 Components

Sell Benefits

Selling Is Problem Solving

Sharpen Your Writing2

  • Be consistent

  • Use bullets to set up points

  • Use headings  >>>

  • Use charts and graphs

  • Stay away from jargon  >>>

The Mechanics of Writing2

  • Get started

  • Write your first draft

  • Revise

  • Make a Finishing Touch  >>>

How To Write a Great Story

8 Tips by Kurt Vonnegut

  • Use the time of a total stranger in such a way that he or she will not feel the time was wasted... More

 Jokes  >>  Dating a Consultant

Valentine`s Day card has bullet points... More

"Many attempts to communicate are nullified by saying too much."
~ Robert Greenleaf



Use the Power of Mental Maps

People have different ways of communicating their experiences some express themselves in pictures, others talk about how things sound to them, and others speak about how things feel. These different groups of people visuals, auditories, and kinethetics use different preferred words and phrases (predicates) when they communicate. Similarly, they feel more comfortable and you can connect with them at subconscious level when you use their preferred words in your writing... More

Influencing People: Yin-Yang Strategies

Impactful Presenter: Kore 10 Tips

10 Communication Advices

Punctuation Endnotes

Hyphen Joins two words that are used as an adjective when they precede a noun; connects two or more words that form a noun... More


  Your People Skills 360  Download PowerPoint presentation, pdf e-book


Writing an Essay as Part of the Exam: What Should You Do





Martti Vallila quotes

The power of the pen to change the world should not be underestimated, as words based on TRUTH can conquer the forces of vested interests and their apologists.

Martti Vallila




1. Relationship Marketing, Women's Business Centre, Dallas, TX, United State

2. 1000 Things You Never Learned in Business School, William N. Yeomans

3. Executive Writing: An American Style Manual for the Business World, Linda Diamond, Marisha Fahey, Harriet Diamond