Business Business Tree Know Your Enemies   EXAMPLES   Balanced Business Healthy Company Sustainable Growth Educative Failure Stories           Why Google+ lost competition to Facebook Belated start, weak differentiation strategy... Having started too late, Google+ pursued a 'me-too' strategy instead of creating radically innovative user value...   Google  ▪  BlueSnap  ▪  Citibank Singapore T0pic Case in Point Competitive Differentiation Why Google+ failed e-Commerce Disappointing treatment of long-term partners Customer Service Lufthansa: Customer Dissatisfaction Story Peace What's wrong about the Nobel Peace Prize Website Website ranking by Alexa Banks Disappointing treatment of loyal clients Rebranding "Meta" Name: Strengths and Weaknesses   Educative Jokes T0pic Joke Organisation How to prevent innovation Negotiation Getting to NO