Managing Change:

Organizational Change

Behavioral Change

The Starting Point of Your Organizational Change Program

"Your will never forcefully change someone else, but by liking that person as he or she is and helping them to like themselves even more, you will give them the most amazing power to change themselves."  

– Carl Adams, psychoanalyst

Structuring Your Change Program

The challenge and the shape of an organization's behavioral change program depends on the corporate culture and the targeted behaviors that need to be changed. Your change program needs to be explicitly built around these challenges. "Very often, these programs involve the creation of incentives which elegantly reinforce the desired behavior (and therein reinforce the change loop in the learning dynamic)."¹

 Case Study  Uniliver

"As we launched into our growth strategy, I realized that I didn't feel right: something was missing," says Antony Burgmans, Co-chairman of Unilever. "We were doing all the right things: a new, focused strategy; shareholder support; a new organization structure; and good people in place. But something was wrong – the critical piece was missing. What I saw was that even though we had an excellent change strategy, and an inspiring vision, what was really required to bring about change at Uniliver was a new culture, a new leadership mindset, and new behaviors."... More

The 8 Stage Change Process

By John P. Kotter

Defrost a hardened status quo:

1. Establish a sense of urgency... More

Starting with Yourself

The best place to start change is with yourself. If whatever you do doesn't work, you must be flexible – you must change your action plan if the current one does not produce the required results. If you want other people to change, you must be prepared to make the first step yourself. If you cannot change your environment, you should change your attitude. To achieve effective personal change, consider practicing the NLP Technology of Achievement that was specially developed to discover how people can excel, and most particularly when managing change – how to create the 'difference that makes the difference'...More