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There are two phases in developing an entrepreneurial workplace.
Phase I creates the environment necessary to support and encourage it. Phase
II is building your staff's entrepreneurial skills.
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Corporate Environment.
Share with staff your
definition of entrepreneurship and intention of fostering it throughout the corporation well
before the plan is complete and the details fixed. Poll staff's
fears, seek their input and
suggestions:
create an
atmosphere of excitement and support.
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Corporate Vision. Revisit with staff your
corporate vision,
mission and values. If these
do not permeate the organisation like the rings of a
tree,
take the steps necessary to make that happen.
Put Values First
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Personal Goals.
Are your people encouraged to develop their own
personal missions,
visions
and values?
If not, help staffers create them. Should the two be mutually exclusive,
then it is in everybody's best interests to help those concerned find
another corporation in which there will be no conflict.
Life-Business Synergy
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Training.
As part of your
professional/personal development
program offer the associated courses to your staff. Help them to be
their best in every area of their lives, including the promotion of your
corporation.
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Empowerment.
Are there any clients with whom your employees have difficulties
working? On the one hand you clearly want to avoid bringing in work
that is simply going to create friction, but on the other, your people
may have
a
different perspective
that eliminates
the problem.
Yin-Yang of Employee Empowerment
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Simplicity. Give your people the language to express the
business of your corporation in
simple terms as well as the appropriately technical. The more they
share your business and its achievements with all around them, the more
people in their lives will understand the work of your company and the
more leads will come from completely unexpected sources.
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Help staffers effortlessly introduce themselves.
Help your people to effortlessly introduce themselves to individuals and
groups not in terms of what they do, but the benefits they bring to the
corporation's clients.
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Help staffers effortlessly introduce your company. Help
your people find the language uniquely right for them to introduce your
corporation to individuals and groups in terms of the benefits of its
range of services.
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Networking.
Present or arrange a networking workshop for staff. Have them
learn networking skills, teach them about
relationship marketing,
have them practice asking the open-ended
questions. Follow up with group
coaching
sessions to help staff find the right language for each situation, to
disengage from fruitless conversations and to reprise any interactions
that didn't go as well as anticipated.
Energize Others
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Search for Opportunities.
Where do staff go, to whom do they speak, what do they read?
Entrepreneurship is not for inside
the head only. Your people may already be surrounded by untapped
business opportunities. Their lives outside of work may not change
at all but they will be more alert to opportunities as they arise and
the way in which they present themselves will attract more business
enquiries. Help them develop their strategies for
capitalising on all the opportunities, existing and as yet
unrecognised.

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