Growth business:

① Develops and implements strategies aimed at creation of OUTSTANDING customer value and at achieving market leaderships.

② Is infused with passion for customers, very close to customers and responsive to their needs and wants; builds loving customer relationships.

③ Devotes substantial resources to innovation; approaches innovation is a systemic way; provide strategic alignment and builds synergies across functions.

④ Seeks leadership image with superior offerings. Differentiates itself from competitors creatively and skillfully; develops strong and appealing brand.

⑤ Creates its own market niche or targets expanding, or otherwise attractive, market segments.

⑥ Creates radical innovations proactively; plays entrepreneurial simulation games like InnoBall (Innovation Brainball) to strengthen its innovation team and business case.

⑦ Competes on value, not price; creates sustainable competitive advantage to grow rapidly and survive against its competition over a long period of time.

⑧ Aims for rapid growth revenues in near term; offers above-average profitability in prospect in terms of return on capital invested.

⑨ Is properly financed with an effective mix of equity and debt; healthy cash flow with access to follow-on and contingency funds.

⑩ Well led and managed with high-grade staff and good people-management.

"Before I discovered The Art of War, I tried starting two businesses. The first consumed money for almost two years before we closed it down. The second fell apart and was sold within a year. After I started studying and using Sun Tzu's methods, the next business that I started went on to become one of the Inc. 500 fastest growing privately owned businesses in America."

~ Gary Gagliardy

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