Successful companies are those that focus their efforts strategically. Strategy should be a stretch exercise, not a fit exercise.



Three Hierarchical Levels of Strategy Management

❶  Corporate Strategy >>>  ❷  Business Strategy >>>  ❸  Functional Strategy



Strategy Formulation    2 Logics  ▪  Yin-Yang of Strategic Management 





Kore 10 Innovative Thinking Tools Brainstorming Brainstilling Creative Visualization Awaken Your Subconscious Power Baloon Emfographics Vadim Kotelnikov 3Bs of Strategic Creativity Vadim Kotelnikov Strategic Creativity  

Coaching by Example


I create Weighted Guiding Principles for all my World-changing ventures, with Innompic Games being a civilizational breakthrough.

Innompic Games

Formulation of Weighted Guiding Principles is also a part of IG contests.




Yin-Yang of Strategic Management

Strategy Formulation

Strategy Implementation

Business Success: Yin-Yang Strategies 

Strategic Management vs. Classic Managerial Functions

Strategy Management  >>  3 Levels

Change Management: Yin-Yang Strategies

Value Innovation: Yin-Yang Strategies

Stand Out from the Competition

Blue Ocean vs. Red Ocean Strategy

Create a GREATER Strategy with INNOBALL

3Bs of Strategic Creativity

Corporate Strategy    Business Strategies

Competitive Strategies

Surprise to Win: 3 Strategies

Proactive Innovation    Proactive Change

Create New Market Niches

10 Major Schools of Strategic Management

Resources-based Model    SWOT Analysis

Sustainable Competitive Advantage

Results-based Leadership

Strategic Leadership

Strategic Achievement    Strategic Flexibility

Strategic Project Management

Spotting Trends    Anticipating Change

Learning SWOT Questions

Impediments to Strategy Implementation







Competitive Strategies

Survival Strategies

Market Leadership Strategies

Building resources

Building distinctive capabilities

... More

5 Strategic Questions

You Should Ask to Understand Where Your Business Is Going

By: Jack Welch

  • In the last three years, what have your competitors done?... More

Strategies of Market Leaders

Visionary Growth Strategies

  • Vision and Stretch

  • Competitive and Marketing Strategies

  • Best Practices... More

4 Entrepreneurial Strategies

By: Peter Drucker

  • Being "the Fastest and the Mostest" the "greatest gamble", aiming from the beginning at permanent leadership... More

Systemic Innovation

7 Interwoven Areas

  1. Business Innovation

  2. Organizational Innovation

  3. Strategy Innovation... More

Strategic Innovation

7 Dimensions

  • A Managed Innovation Process – combining non-traditional and traditional approaches to business strategy.


Four Perspectives that Need to be Balanced to Achieve the Organizational Strategy

  1. The customer perspective

  2. The learning and growth perspective

  3. The internal process perspective

  4. The financial perspective



Inspirational Business Plan

Successful Innovation

Operational Plan: "We don’t have a traditional strategy process, planning process like you’d find in traditional technical companies. It allows Google to innovate very, very quickly, which I think is a real strength of the company." – Eric Schmidt... More

Creating Competitive Disruption

7 Strategies

  • Develop the ability to surprise

  • Develop ability to move quickly.

Role of Enterprise Strategy

To meet and exceed customer satisfaction, the business team needs to follow an overall organizational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does.

3 Strategies of Market Leaders

Strategy answers the following questions... More

New Approaches to Strategy Formulation

The currently dominant view of strategy is the resource-based theory. Traditional strategy models, such as Michael Porter's five forces model, focus on the company's external competitive environment. Most of them do not attempt to look inside the company. In contrast, the resource-based perspective highlights the need for a fit between the external market context in which a company operates and its internal capabilities. According to this view, a company's competitive advantage derives from its ability to assemble and exploit an appropriate combination of resources. Sustainable competitive advantage is achieved by continuously developing existing and creating new resources and capabilities in response to rapidly changing market conditions.

In relation to the 10 traditional approaches, today, strategy formulation should also be a combination of them  - judgmental designing, intuitive visioning, and emergent learning; it should be about transformation as well as perpetuation; it has to involve individual cognition and social interaction, co-operative as well as conflictive; it must include analyzing before and programming after as well as negotiating during; and all of this must be in response to what can be a demanding environment.8


Strategic Leadership

As a strategic leader your prime responsibility is to ensure that your organization is going in the right direction. To be able to identify the right strategy and pursue it to the desired result, you need to master two important functions: strategic thinking and strategic planning.

3Ss of Winning in Business

Blue Ocean Strategy: 6 Principles

Blue ocean strategy is about revolutionary value innovation.

The six principles drive the successful formulation and execution of Blue Ocean Strategy. These principles attenuate the six risks.

Balanced Organization: 5 Basic Elements

Empowered Employees (Metal):

Building Your Competitive Advantage

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... More

SWOT Analysis: Questions To Answer

  • What is your strongest business asset?

  • What unique resources do you have?

  • What do you offer that makes you stand out from the rest?

Your Strategic Intent

Strategic intent is a high-level statement of the means by which your organization will achieve its vision. It is a core component of your dynamic strategy. Strategic intent cannot be planned all in advance. It must evolve on the basis of experience during its implementation... More

Market Leadership Strategies

The market leader is dominant in its industry and has substantial market share. If you want to lead the market, you must be the industry leader in developing new business models and new products or services. You must be on the cutting edge of new technologies and innovative business processes. Your customer value proposition must offer a superior solution to a customers' problem, and your product must be well differentiated... More

 Case in Point  7-Part Competitive Strategy of Microsoft


Although Bill Gates, Founder of Microsoft, built his empire on technological products, his business mastery is even more important than his technical skills, and his competitive urge is a huge driving force.

The early success of Microsoft was founded on the company's 7-part competitive strategy.

Innovation Strategy

The innovation portfolio provides visibility that allows your firm pace the introduction of new products and services.

You should balance the introduction of revolutionary products with incremental improvements in others so as to maintain a steady flow. By having a comprehensive view of your initiatives over time, you can avoid either overwhelming or underwhelming the marketplace... More

Assess Your Innovation Portfolio

Besides assessing each initiative individually for risk, investment, return, and timing, assess your total portfolio to ensure that you have the right initiatives in it:

  1. Stretch and strategic fit. How much does your portfolio push the industry frontiers, and how well does it fit with your business goals and strategy?

 Case in Point  Silicon Valley Companies

Deciding If Your Innovation Portfolio Has Enough Stretch

Adapted from Relentless Growth, Christopher Meyer

  1. Balance between revolutionary and evolutionary initiatives. First, Silicon Valley companies assess the overall balance between revolutionary and evolutionary projects. The ultimate arbitrator of portfolio stretch if the innovation leaders’ judgment, experience, intuition, and luck.

 Jokes  The Owl and the Field Mouse

A little field-mouse was lost in a dense wood, unable to find his way out. He came upon a wise old owl sitting in a tree. "Please help me, wise old owl, how can I get out of this wood?" said the field-mouse.

"Easy," said the owl, "Grow wings and fly out, as I do."

"But how can I grow wings?" asked the mouse.

The owl looked at him haughtily, sniffed disdainfully, and said, "Don't bother me with the details, I only advise on strategy."


New Goals for Strategic Planning...

Strategy Management...

Changing Strategic Direction...

Practicing Balanced Approach to Achieve Strategy...

Strategic Management vs. Classic Managerial Functions...

Creating an Enterprise Strategy...

Two Interwoven Parts of the Strategic Achievement...

Does Your Organization Struggle with Maintaining Strategic Focus?...

Strategy Programming...

Brand Vision...

Strategy Innovation: Evolution of a Successful Strategy...

Dynamic Strategy as a Source of Sustainable Competitive Advantage...

Strategic Thinking...

Strategic Learning...

Developing Strategic Market Focus...

Implementing Strategy through Projects...

Strategy Map Development for a Start-Up Venture (sample)...

Formulation is Easy, it is Implementation that is the Problem...

Business Portfolio Analysis...

Milestone-based Thinking...

FutureStep – a New Strategic Management Process...


  1. "Guide to Management Ideas", Tim Hindle

  2. "Built to Last: Successful Habits of Visionary Companies", Collins, J. and Porras, J.,

  3. "The 10-day MBA", Steven Silbiger

  4. "Extreme Management", Mark Stevens

  5. "The 10-day MBA", Steven Silbiger

  6. "Tired of Strategic Planning?", The Times of India

  7. "Strategy and the Delusion of Grand Designs", John Kay

  8. "Strategy  Safari", Henry Mintzberg, Bruce Ahlstrand, and Joseph Lampel

  9. "The Challenge of Managing Knowledge", Laura Empson

  10.  "The 22 Immutable Laws of Marketing", Al Ries & Jack Trout.

  11. "What is Strategy?", Michael Porter

  12. "Strategic Achievement", Andrew Spanyi

  13. Changing Strategic Direction, Peter Skat-Rordam

  14. Dynamic Business Strategies, Vadim Kotelnikov


Smart Executive

Business Architect

Strategic Leadership


Intellectual Property Management (IPM)

The Role of Intellectual Property Rights (IPR) for Competitiveness of Enterprises

Business Model vs. Enterprise Strategy


Establishing Fast Decision-Making Process

Your guiding principles will help you

stay on course, keep going, and make better and faster decisions.

If you have a set of guiding principles, any proposed new course of action – company initiative, new product, or new direction – would need to answer only one question:

 – Does it fit our firm's guiding principles?





Why Guiding Principles?

Defining your shared beliefs, values and guiding principles is important to running a successful business.

Fast companies that have demonstrated the ability to sustain surge and velocity all have established sets of guiding principles to help them provide strategic alignment and make quick decisions.

Abandoning bureaucratic procedures in favor of a practical, a down-to-earth list of guiding principles will help your company make the decision-making process much faster. Only one question will need to be asked of any proposed course of action: Does it fit our guiding principles?




Guiding Principles Defined

Guiding principles are the law that serves as a basis of reasoning and action, a personal code of conduct that leads, shows the way and directs the movements of your organization. Guiding principles are a broad philosophy that guides you organization throughout its life in all circumstances, irrespective of changes in its goals, strategies, type of work, or the top management.

A set of guiding principles has value and makes you faster only if the do the things this definition implies.



Living the Guiding Principles

A simple set of guiding principles for making decisions should be shared by everyone in the organization. They should be lived first and then enforced.

Example: Facebook

If people have access to more information and are more connected, it will make the world better; people will have more understanding, more empathy. That’s the guiding principle for Mark Zuckerberg and all other Facebook leaders that keeps them going.  >>  More examples



Value Mantra  Innompic Games icon  Case Studies

A value mantra is a 3-5 word shorthand encapsulation of your customer-focused intent.  Your value mantra must be a deeply resonant piece of your company's DNA and a core guiding principle for making strategic decisions... More